PHILIP GREENACRE | CONTENT AND COPYWRITING
Standing out from the crowd isn’t easy. Clear and distinctive communication is essential.
focused
IMPACTFUL
easy to read
CONCISE
ZERO WAFFLE
TARGETED
jargon-free
I specialise in persuasive communication and compelling narrative in the business environment.
My wide-ranging experience draws on the financial, commercial and academic sectors as well as the film and television industries.
The result? I’m versatile, creative and pragmatic with the diverse skillset needed for creating great copy and content.
writing services
The common denominator in my work is a focus on strong and coherent story-telling. While style, structure and objectives may vary greatly, the necessity to hook and hold an audience or reader is always paramount. I work with clients to achieve precisely that.
Anonymous, confidential
ghostwriting services
THOUGHT LEADERSHIP & WHITE PAPERS
CORPORATE
NARRATIVES & ANNIVERSARY BOOKS
Example clients:
Garfield Weston Foundation - anniversary book
National Bank of Abu Dhabi - business narrative
WEBSITE VIDEO SCRIPTS & SITE CONTENT
Example clients:
United Nations Development Programme (UNDP)
– explainer video script
WH Designs
– website content
GRANT APPLICATIONS, BROCHURE COPY, PRESS RELEASES
Example clients:
National Bank of Abu Dhabi - corporate brochure
GMS Estates Limited
- CSR newsletter
Art Unbound - press releases
Example clients:
Network Rail
- communications coaching
SPEECHES & WRITTEN COMMUNICATIONS COACHING
COMMERCIAL AND ACADEMIC RESEARCH & ANALYSIS
Example clients:
Imperial College Centre for Energy Policy and Technology - research & analysis
UK Energy Research Council
- commercial /academic report
Sample copy available on request, confidentiality permitting
website content & video scripts
speeches & written communications coaching
commercial and academic research & analysis
about
Written and visual communication has been at the heart of Philip’s work for the last 30 years.
He’s written snappy little scripts for 90 second business videos and weighty 100 page reports for Imperial College and the UK Energy Research Council. As a TV edit producer he wrote the voice-over for several BBC and ITV factual observation series. As a ghostwriter his confidential commissions have included thought leadership pieces and director statements. He’s worked on white papers in the energy arena, drafted sustainability reports in the retail and property industries, and devised corporate narratives and brochure copy in the banking sector. Recently he authored an anniversary book for the Garfield Weston Foundation celebrating 60 years of charitable giving.
Philip is an award-winning screenwriter and, under the moniker of The Inky Wordsmith, he also creates bespoke poems and song lyrics for special occasions, both personal and business.
A long time ago, back in the 20th Century, he read English Literature at Cambridge University before working for several years in the City as a political and financial risks broker.
